GENTLY CLEANSES & DEEPLY HYDRATES Parched hair? Give your strands a burst of nourishing hydration in one simple step! Our Daily Moisture 2-in-1 formula provides a nutrient-rich lather that penetrates deep into hair to deliver 2X the moisture needed to hydrate and replenish dry hair. Get a burst of hydration with every wash as our moisturizing shampoo and conditioner combo works to gently remove buildup and hydrate parched hair to restore moisture from root to tip.Our new and improved formula offers 72-hour lush moisture and two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Moisturizing lipids absorb into each strand to rebuild and restore hair with moisture while a powerful antioxidant goes deep into hair’s core to protect existing bonds by reducing free radical damage. Enjoy hydrated hair that’s touchably soft and smells like an indulgent blend of creamy berries.Crafted to cleanse and condition all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping.HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you’re going multiple days between washes for lasting freshness.