Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Coconut Oil & Restore Advanced Damage Therapy hair shampoo & conditioner will renew and improve damaged hair—hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *effect on external breakage when using system vs. non-conditioning shampoo. With Coconut Oil, this shampoo and conditioner for damaged hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the BIO-PROTEIN CARE technology, which is designed to refill weak protein with Coconut Oil. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage* *due to breakage use with system vs. non-conditioning shampoo . Formulated with coconut oil and turmeric, our Dove nourishing shampoo & conditioner system visibly repairs and restores. Specially designed for damaged hair. After using the Dove shampoo, apply and massage this hair conditioner for damaged dry and leave on for 1 minute, then rinse. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now.